Best advertising campaign of the last 15 years?

[J-Mac]

Note: I deliberately left the question vague with the adjective "best". "Best" could mean most successful in terms of promoting sales or brand identity, it could mean funniest, most memorable, most culturally significant, etc. I chose 15 years because it is the time span most familiar to most posters here, but it's largely arbitrary.

I submit that the most significant ad campaign of the last fifteen years is MasterCard's "Priceless" line. The process of listing items and costs and closing with the word, "priceless" has pervaded pop culture and the tagline itself is now practically synonymous with the company. Honorable mention to Nike's "Just Do It" line in the 90s.

[shant]

Any of Apple's campaigns.

[Hornacek]

[Dids]

Burger King's recent surrealist run is just awesome, at least from an artistic point of view.

[wet work]

i liked the identity theft credit card commercials a couple years ago.

[Kneel B4 Zod]

Not campaigns, but....

I have a weird favorite ad: "Falling In Love Again", an ad by Mercedes about 5 years back or so. I love that recording of the song, and can't find it anywhere.

2nd: the Nike ad w/ the brazilian soccer team, where they juggle all around the airport to the samba music

[kipin]

Budweiser had a good run in the 1990's with the frogs.

Apple with the mac ads is also an obvious choice.

Dell hit it pretty well with the "Dude guy"

Everyone hates the Verizon guy so I guess that was a success.

[UMTerp]

Energizer Bunny has to be up there. I would think a big part of being the "best" is having people immediately associate the as campaign with a particular product.

[Fishmonger]

Budweiser : Whasssup?
Brutally effective and all-pervading.

Cancer Research UK
Brilliant ideas superblt executed.

[captZEEbo]

i liked the gap's commercials where they would dance to some pop song like "jump jive and wail" for instance.