Anybody see Hellmuth on "Learn Poker from the Pros" last night?

[Lanzalot]

Last night's episode, 3/12. Hellmuth is on there plugging his book with about 10 minutes left in the program. Host (don't know his name, Chris something?) asks Hellmuth why should someone by his book. H replies "B/c this book tells you how to play perfect basic poker" or something very close to that, I don't remember his exact phrasing. But if that weren't enough, in his next breath he says "and Sklansky and I are in agreement on that." A video footnote popped up explaining the reference. This could only be referring to limit hold'em strategy as DS has not yet published anything on NLH. Does anybody think that H's and DS's limit hold'em strategies mirror one another? I don't.

H made this statement and then used the next two minutes bragging about all the bracelets he's won, implying that his book couldn't help but be good b/c he's so good. Could this guy be more clueless or a bigger jerk?