100NL good bluff on river?

[Rollos]

Villian is a standard tag running at 24/15/2
Also I know turn bet sucks so stfu.

PokerStars No-Limit Hold'em, $1.00 BB (6 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

BB ($100)
UTG ($267.35)
MP ($98.50)
CO ($130.90)
Hero ($100)
SB ($106.45)

Preflop: Hero is Button with K[img]/images/graemlins/spade.gif[/img], A[img]/images/graemlins/club.gif[/img].
<font color="#666666">2 folds</font>, <font color="#CC3333">CO raises to $3</font>, Hero calls $3, <font color="#666666">2 folds</font>.

Flop: ($7.50) 9[img]/images/graemlins/diamond.gif[/img], 2[img]/images/graemlins/spade.gif[/img], 4[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">CO bets $5</font>, Hero calls $5.

Turn: ($17.50) 2[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
CO checks, <font color="#CC3333">Hero bets $11</font>, CO calls $11.

River: ($39.50) 6[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
CO checks, <font color="#CC3333">Hero bets $40</font>

Final Pot: $39.50

[HumbertHumbert]

i like a lot.