Brandless beer commercial

[wacki]

Yesterday I saw a beer commercial that had different people saying "cheers" in just about every language in every country on the planet. No brand names were mentioned, at the end of the commercial it just said something like:

www.beerisgood.com

Obviously I got the url wrong, but has anyone seen this commercial? What is the url? I'm mostly curious why someone would simply advertise for beer. I know milk does it but that's a little different.

[highlife]

hops, malt and barley conglomerate maybe?

[schwza]

people do ads for beef, milk, pork, plastic, etc in general. i've never really thought beer was lacking in ad exposure though.

[talentdeficit]

anheuser-bush (i believe) paid for the ads, but the beer institute is financed by miller and some other assorted producers.

[RedWave]

URL is herestobeer.com, and as previous poster said it was a commercial by the Beer Institute. Commercial found here: http://www.ifilm.com/superbowl

[man]

link, because I know I'm not the only one too lazy to copy and paste:

www.herestobeer.com

[JBB]

It premiered on the Superbowl and was paid by Annheuser-Busch. I think it was done in conjunction with some beer council. As to why, AB has tons of money, and their brands are well known so they definitely can afford to do some non traditional stuff. Also, as to why, if Americans buy more beer, AB will sell more beer, so they don't need to always be "Bud, Bud, Bud"

[private joker]

Damn, they make that beer look good.

Mmmmm... beer.

[wacki]

[ QUOTE ]
As to why, AB has tons of money, and their brands are well known so they definitely can afford to do some non traditional stuff. Also, as to why, if Americans buy more beer, AB will sell more beer, so they don't need to always be "Bud, Bud, Bud"


[/ QUOTE ]

JBB, I know you are much more knowledgeable in marketing than I am about this crap but unless the anonymous beer council paid for a major percentage of this commercial I really doubt AB's cost/benefit marketing manager is a competent person. Of course the CEO could of simply gone, "Screw it I want to try something different".

Maybe I'm wrong but I don't see how this commercial is about as close to +EV or even remotely close to +EV for AB as a commercial that actually says their name.

-drunk on Guinness

wacki

[talentdeficit]

there's a saturation point with marketing beyond which diminishing returns kicks in. anheuser busch i'm sure have data that shows they're already past that point with their television advertising. there's strict laws on when and where you can advertise beer, so there isn't really many options for them to spend surplus advertising budget.

the beer council ads actually make sense as they demonstratably increase beer awareness (and theoretically consumption) but they sidestep the saturation issue.

anheuser busch also get a lot of goodwill out of this, especially when miller idiotically come out and say they'd rather advertise their own beer than join industry peers in promoting beer in general.