$10 - flopped bottom set - play it strong or milk it?

[Bingo_Boy]

I flopped bottom set on an exciting looking board in first hand of sng and as it turned out I think any action on the turn would have had the same result.

My question is am i right to try and milk this for all its worth or should i have played it aggressively to narrow the field instead of trying to be clever? (result in white if it isnt obvious)

PokerStars No-Limit Hold'em Tourney, Big Blind is t20 (9 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

Button (t1500)
SB (t1500)
Hero (t1500)
UTG (t1500)
UTG+1 (t1500)
MP1 (t1500)
MP2 (t1500)
MP3 (t1500)
CO (t1500)

Preflop: Hero is BB with 5[img]/images/graemlins/spade.gif[/img], 5[img]/images/graemlins/club.gif[/img].
UTG calls t20, UTG+1 calls t20, <font color="#666666">1 fold</font>, MP2 calls t20, <font color="#666666">2 folds</font>, Button calls t20, SB completes, Hero checks.

Flop: (t120) K[img]/images/graemlins/diamond.gif[/img], 5[img]/images/graemlins/heart.gif[/img], A[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(6 players)</font>
SB checks, <font color="#CC3333">Hero bets t100</font>, UTG calls t100, UTG+1 folds, MP2 calls t100, Button calls t100, SB folds.

Turn: (t520) K[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(4 players)</font>
Hero checks, <font color="#CC3333">UTG bets t100</font>, MP2 calls t100, Button folds, <font color="#CC3333">Hero raises to t300</font>, UTG calls t200, MP2 calls t200.

River: (t1420) J[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">Hero bets t500</font>, UTG folds, <font color="#CC3333">MP2 raises to t1080</font>, Hero calls t580 (All-In).

Final Pot: t3580

Results: <font color="white"> lost to KJo of course </font>

[simonpoker]

check - shove it on turn since if someone has a king he will call you anyways

[RexWoo]

bet that turn hard, raise way more, try harder to put everything in the middle.

[ymu]

Lead full pot on the flop - you have 5 opponents on a draw heavy board - with enough callers in between a gutshot has reason to stay in. Betting 120 isn't going to fold out any more hands than 100.

Lead the turn reasonably strong - 2/3 pot or so. This is way less likely to scare an A off than a checkraise and Ks aren't folding so make them pay to hit their kicker. Someone might even figure it's worth seeing the river with their flush draw.

Milking it? With 4 people calling a decent-sized flop bet, all you need to think about is how to get all the money in. Milking it IS playing it strong here. The only way you're likely to scare anyone off is check-raising the turn. Oh ...