Yahoo to Acquire Rivals.com

[Colt McCoy]

This can't be good imo. I'm guessing PFT is next. Thoughts?

[ QUOTE ]
Yahoo! Announces Agreement to Acquire Rivals.com, a Leading College Online
Sports Site

Acquisition Expands the Editorial and Community Offerings of Yahoo! Sports

SUNNYVALE, Calif., June 21 /PRNewswire-FirstCall/ -- Yahoo! Inc.
(Nasdaq: YHOO), a leading global Internet company, today announced that it has
entered into a definitive agreement to acquire Rivals.com, the leading online
destination for college and high school sports and recruiting information. The
acquisition will significantly expand the community offerings and open
publishing capabilities of Yahoo! Sports, which has the most engaged sports
audience on Internet. Financial terms were not disclosed.

"Yahoo!'s acquisition of Rivals.com exemplifies Yahoo!'s mission to
connect people with their passions, communities and the world's knowledge,"
said Scott Moore, senior vice president and head of news & information,
Yahoo!. "Among the more than half billion people who touch the Yahoo! brand
every month, we find that sports fans are among the most passionate. We're now
best-positioned to serve this important audience in the U.S."

Rivals.com is a leading online provider of college and high school sports
and recruiting information, primarily focused on football and basketball. The
acquisition will bring an important addition to Yahoo! giving the company a
clear leadership position in some of the most important categories in sports
publishing. The locally-driven open publishing network will complement the
offerings of Yahoo! Sports, which are currently focused on coverage of
national sports stories, as well as fantasy sports games and information.
Rivals.com maintains a network of more than 150 individual websites, which
attract approximately 2 million fans each month. Because the Rivals.com
network also attracts an active community of users on each site, the
acquisition will play an important role in building on Yahoo!'s mission to
connect its users to their communities.

"With the Yahoo! acquisition, Rivals.com is beginning the next stage in
the evolution of our business. We will now have exposure to millions of
additional sports fans, as well as marketing, sales and engineering support
which were previously unavailable to our company," said Shannon Terry, CEO of
Rivals.com. "We are bringing together two of the leading brands in online
sports and I look forward to further developing the most vibrant sports
community online."

Additionally, Rivals.com is expected to bring new revenue opportunities to
Yahoo!'s advertising and subscription businesses, which are currently the key
drivers of Rivals.com's business model. Yahoo! believes there are potential
growth opportunities in both businesses, given that Rivals.com has established
a profitable and growing business model in both of these areas, with little
marketing and sales support. For Yahoo! advertisers, Rivals.com reaches a
sought-after demographic: an engaged and highly educated consumer. Yahoo!
also sees potential in expanding the core demographic of the site to reach a
younger demographic through its high school sports offerings.

"The Rivals.com team produces a broad network of college team sites, with
communities of fanatical, like-minded enthusiasts around this local content,"
said James Pitaro, vice president and general manager, Yahoo! Sports.
"College sports engagement is primarily driven by community, and adding
Rivals.com to Yahoo! Sports creates tremendous opportunities for us to connect
our sports fans with the right sports content at the right time."

For additional perspective on this announcement from Yahoo! and Rivals
management, please visit
http://yodel.yahoo.com/2007/06/20/li...e-sports-fans/ and
http://www.rivals.com/content.asp?SI...mp;CID=684814.

About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities and world's knowledge. Yahoo! is
headquartered in Sunnyvale, California.

About Rivals
Rivals is the leading high school and college sports site on the Internet.
More than two million readers visit the site for information on high school
and college athletics, including editorial content, college message boards and
recruitment news. Founded in 2001, the company is headquartered in Brentwood,
Tennessee.

[/ QUOTE ]

[MyTurn2Raise]

i wish someone would demolish those message boards