AC Question

[elwoodblues]

Sorry if this has been discussed before, but I am genuinely curious.

How would Trademark/Tradenames be handled? Just for simplicity sake, could I create and brand a new gadget that plays digital music and call it an "Apple IPod" (not being affiliated with the existing Apple IPod product at all, though that product exists in the market.) What would the remedies be for such a move in the market?