Watch me botch AJo

[Grizwold]

Reads: It's a 2/4 Live LHE game. Table is pretty loose and drunk. Half the table is in their 20s and are guys talking about football. One guy is also watching football in our game, he is the cold-caller. He never got out of line, had lower than average VPIP, and played very predictably. I was certain he had nothing after the flop and his focus was back on the TV, so he is not villain here. UTG is villain and also has never got out of line, and was rarely tricky postflop. He was a pretty standard live 2/4 opponent.

2/4 Live, No small blind. Hero is UTG+1 w/ A [img]/images/graemlins/heart.gif[/img]J [img]/images/graemlins/club.gif[/img]
Villain calls, Hero raises, 4 fold, CO cold-calls, 2 fold, Villain calls.

Flop: Q [img]/images/graemlins/diamond.gif[/img]8 [img]/images/graemlins/spade.gif[/img]2 [img]/images/graemlins/heart.gif[/img] (7 SB, 3 Players)
Villain checks, Hero checks, CO checks.

Turn: 5 [img]/images/graemlins/club.gif[/img] (3.5 BB, 3 Players)
Villain checks, Hero checks, CO checks.

River: 7 [img]/images/graemlins/spade.gif[/img] (3.5 BB, 3 Players)
Villain bets, Hero raises, CO folds, Villain calls.

Final Pot: 7.5 BB

I messed this one up big time. I guess I should have continued on the raggy flop, and maybe again on the turn depending on how the action went behind my bet on the flop. Or at least bet on the turn if it was checked around on the flop? Sometimes I have a hard time determining when to c-bet and how many times. By the time it was checked through to the river, I thought villain may be trying to steal or betting a small pair so I bluffed although I can't determine if I should have folded or just called to try to pick off a bluff. How bad did I mess this one up?