Top 50 advertisers on the internet

[Inthacup]

I thought this was interesting. It is a listing of the top 50 advertisers on the internet based on media value.

[ QUOTE ]
Top 50 Internet Advertisers by Media Value,
November 2005
Position Advertiser Media Value ($ 000) Sector


1 Vonage 28,199 Tech
2 Netflix.com 12,671 Ent
3 Classmates.com 10,266 Misc
4 Ameritrade Brokerage 8,607 Fin
5 Scottrade Stock Brokerage 7,954 Fin
6 Circuit City 7,389 Ret
7 eBay.com 6,941 Ret
8 E*Trade Financial 6,328 Fin
9 Superpages.com 6,194 Misc
10 Dell VAR Computers Products Direct 5,369 Tech
11 Monster.com 5,348 Class
12 ESPN Store 4,834 Ret
13 LowerMyBills.com 4,652 Fin
14 Amazon.com 4,625 H/F
15 Freecreditreport.com 4,456 Fin
16 RealArcade Games 4,204 M/E
17 Overstock.com 3,669 Ret
18 Coolsavings.com 3,665 Fin
19 ShareBuilder.com 3,451 Fin
20 Lendingtree.com 3,400 Fin
21 Wal-Mart 3,377 Ret
22 PlanetOut.com 3,327 M/H
23 University of Phoenix Online 3,319 Edu
24 Expedia.com 3,297 T/H
25 Bank of America 3,175 Fin
26 Forex Capital Management 3,135 Fin
27 Capital One 3,111 Fin
28 FORD Explorer Trucks 3,044 Ret
29 Target.com 2,912 Ret
30 Comstock 2,898 Misc
31 DREAMWORKS: Wallace & Gromit Movie 2,806 M/E
32 Intelius Online 2,751 Misc
33 eDiets.com & Mediterranean Diet 2,656 H/F
34 eDiets.com 2,577 H/F
35 Dell Dimension & Inspiron Computers Direct 2,468 Tech
36 Red Lobster 2,324 T/H
37 CareerBuilder 2,313 Class
38 NET-TEMPS 2,311 Class
39 Love@AOL 2,241 Date
40 Questionmarket.com 2,224 Misc
41 Dell Dimension Computer Products Directs 2,200 Tech
42 Nextag Services 2,162 Misc
43 Charles Schwab 2,154 Fin
44 Western Union 2,154 Fin
45 Cybertrader.com 2,149 Fin
46 Fisher Investments Inc 2,066 Fin
47 Victoria Secret 2,045 Ret
48 AOL.com 2,034 Tech
49 American Intercontenental University (AIU) 2,033 Edu
50 Verizon Wireless 1,951 Tech

GRAND TOTAL $219,431

Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality


Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

[/ QUOTE ]


Found here

I find it surprising that they aren't taking affiliate relationships into account. I'd imagine that this would change the data considerably. I'm assuming it is their subtle way of saying 'we don't have access to this data'.

Cup

[Olback]

I am surprised there are no gambling or adult sites in the top 50. The Internet is crawling with them.

Also if they took into affect affiliate programs i think companies like amazon.com and the adult/gambling sites might appear on the list.

[rt1]

[ QUOTE ]
I am surprised there are no gambling or adult sites in the top 50. The Internet is crawling with them.

Also if they took into affect affiliate programs i think companies like amazon.com and the adult/gambling sites might appear on the list.

[/ QUOTE ]

this is because affiliates are looked at as free advertising... in a way. the parent site is not paying the affiliate to advertise by rev sharing.

if you were to look at top affiliate programs it would no doubt include amazon, porn, gambling.

-ryan