Do i have to pay my late fee?

[mooney]

I rented two movies on 6/29 from blockbuster, Munich and Harsh Times. I went out of town for the next 3 weeks, and forgot all about these movies.

When I got into town today i saw the movies sitting on the dvd player, and immediately knew i was screwed.

Checked the mail, and there it was, a little postcard informing me of my $70 late fee.

So, do i have to pay my latefee?

I'm wondering how much it could hurt my credit. (never owned any credit cards)