Bluff turn three bet

[RudeboyOi]

all in all this is a bad spot to bluff
since our KQ has showdown value

you want to pick better spots
with hands with no showdown value

like this for example

folds to HERO in CO, HERO raises 7c8c
button folds, sb folds, bb calls

flop is 5 6 Th

bb checks, HERO bets, bb raises, HERO calls

turn Kh

bb bets, HERO raises

we are at least putting in one bet regardless while
drawing to our straight or trying to pair our 7 or an 8

for one more bet we have FE given our pf, flop play
it follows the story that we can have a K here

it also buys us 8 more bluff outs on the river
if another heart rolls off because we are saying
that on the turn we are either raising with a pair

or making a semibluff raise with a flushdraw

so now we have 16 potential winning cards for our hand

the 8 that make a straight and the 8 flush cards

our hand has no showdown value so
its a reasonable spot to get tricky