$10 - flopped bottom set - play it strong or milk it?

[ymu]

Lead full pot on the flop - you have 5 opponents on a draw heavy board - with enough callers in between a gutshot has reason to stay in. Betting 120 isn't going to fold out any more hands than 100.

Lead the turn reasonably strong - 2/3 pot or so. This is way less likely to scare an A off than a checkraise and Ks aren't folding so make them pay to hit their kicker. Someone might even figure it's worth seeing the river with their flush draw.

Milking it? With 4 people calling a decent-sized flop bet, all you need to think about is how to get all the money in. Milking it IS playing it strong here. The only way you're likely to scare anyone off is check-raising the turn. Oh ...