Why do sites offer rakeback?

[biblesalesman]

Poker sites make money by charging rake. Why would they wanna give away a big percentage of those money by offering their players a 25-35% rakeback? I dont get it, whats in for them?

[Orlando Salazar]

Marketing.

[WordWhiz]

It's a form of price discrimination, just like a mail in rebate or airline pricing. You sell the same product at different prices to different people.

[KEW]

Sites do not pay RB to players..Sites pay affiliates to drive traffic to there site..Affiliates as a marketing tool offer to pays the player a % of what the site pays them...