Q10 big draw

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I call the c/r mostly because I think this the c/r is a set/made straight more often than it's TPTK or 2Pair (given his low PFR and low AF).
You're probably not getting him to fold those hands so you lose equity there. The alternative, calling, is really cheap with all your outs.

Action probably dies when you hit, but you have position so you can play it from there. You don't even need implied odds to make this call profitable.