Yahoo Small Business

[beeyjay]

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fwiw, the ability to sell your merchandise is MUCH cheaper than other sites

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this is 100% incorrect.

Another huge negative about yahoo is that you can't have a branded shopping cart/checkout.

I've been out of this game for too long to pop anything off the top of my head, but look around. There are better options than yahoo.

There is such a variety of options that going into any here doesn't make sense, if you give your technical expertise i could probably point you in the right direction.