Why does Party seem to be making a bit of a comeback?

[dikshit]

Party's numbers may be up but the microstakes levels seem very high.

[mjm]

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According to Pokersitescout Party seems to be doing a little better lately. Any guesses as to why?

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Maybe because poker is a world-wide phenomenon -- and the US is not the whole world.... Just a thought.

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Thanks for the intelligent and insightful analysis.

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Without being funny his reply is basically correct.

Think of it this way, you are the CEO of a market leading organisation, and you have achieved market leadership due to the strength of your marketing.

Overnight new legislation pulls away your main market and 80% of your customers, however you have billions of other potential customers in other geographical bases.

What would you do? I would suggest taking your highly successful marketing strategy to tap into these new potential customers. That is what Party have done and that is why their numbers are increasing.

I believe Party software is now available in 4 different languages.

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No he is not correct. Yes the US is not the world when it comes to poker, but my question was "why the increase" lately? As far as I can remember, Party's numbers were pretty stable for a long time before the US legis. so if you remove all US players, it should still be stable but 80% less. After legis, Party was down to around 3-5 K cash players but lately, it's about 8-10K. Why the increase in the last 3 months?

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This is a joke right? Can you read? Do you understand basic business strategy?

Party loses us players = party moves its advertising budget to rest of world = party gets new players from rest of world = party numbers go up

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Well, if it is a known fact that Party has been spending more than they did normally to advertise in Europe and the rest of the world, then that answers my question. But is this a known fact? I wouldn't know bc I don't follow Party's stock price and budgets. And if this is true, then you are essentially saying that before the US legis, Party was stagnant and not spending money to promote in the rest of the world bc they were happy with their US driven revenue.

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Your analysis is staggering, I really hope you are 16 or something.

The US market is by far the biggest poker market in the world.

Party spent most of it's advertising spend in this key market, to obtain new customers and to keep current customers from competitiors.

Party was not stagnant it was competing in its key market. Now that key market is no longer available to them, they are making the best of it they can by attracting new customers from different markets, and yes this includes transferring there substantial advertising budget away from the US to their new target areas. So they attract new customers. It's not like their numbers are at the level of pre-ban, what did you expect the CEO to tell shareholders 'sorry guys we're screwed your investment is down the pan'?? Obv they are going to try to grow in emerging markets and their numbers will continue to rise until those markets mature.

[Guthrie]

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According to Pokersitescout Party seems to be doing a little better lately. Any guesses as to why?

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Proxy servers and offshore banking.

[dikshit]

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Proxy servers and offshore accounts

[/ QUOTE ] I don't think so yet to a significant extent. If so I would expect the numbers of active players starting to shift to a later time in the day and the number of higher stakes players to increase.

[Oberonn]

1) Party increased the simultaneous number of tables per player.

2) Many new players from Party's marketing efforts.

3) Many US players recognize they will soon have to jump through hoops just to play on Stars or FTP so taking the few additional steps to play on Party now seem more worthwhile (considering all the Euro-Fish on Party).

[Guthrie]

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Proxy servers and offshore accounts

[/ QUOTE ] I don't think so yet to a significant extent. If so I would expect the numbers of active players starting to shift to a later time in the day and the number of higher stakes players to increase.

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It was a joke.

[NoMeansYes_]

Party is #1 and will always be. Eventually they'll move from Gibalter to UK soil, where the government will regulate and allow them to advertise everywhere, even inside your house.

[gone.flying]

I've noticed a significant increase in the nmumbers of european players at my tables - in particular, many more Germans

[vanHelsing]

I wonder why they put in such an effort into the German market.
Germany is on the edge of banning online gambling as well.

[UATrewqaz]

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Why does Party seem to be making a bit of a comeback?

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Evil will always win, because good is dumb.