Congratulations! You just became the manager of a Vegas poker room!

[cuserounder]

A lot of the ideas are good, and would probably work or at least help.. I don't have a ton of B&M experience, but I came up with something a little more out of the box... The concept is, don't market to the local nits - make them want to come to you..

1. Advertise to the fish. A flier at check-in to the hotel, an ad at the airport, etc.

2. Take care of the fishy types. Make them happy, make them feel special. Give them a free meal, etc.. If they are there a week, and have fun the first day they are more likely to play in your room the rest of the week. This also goes for local fish.. Keep an eye on who comes in once or twice a month and donates - take care of them. Also, make them feel like playing the 30/60 makes them high rollers (special comp card? take extra care and make sure they know it? "Now we don't do this for our SMALLER games, but since YOU guys are playing 30/60 and you're only 5 handed.. We'll cut the rake/time in half for you.")

OK, but how do we get tourists and fish into the 30/60 shorthanded game? A Bad Beat Jackpot. But not a traditional bad beat jackpot. We're going to pay the WINNER more... And this one is going to be paid out when a normal bad beat occurs, not a miracle quads over aces full.. Let's say anytime someone hits a 1-4 outer on the river to win the pot. You then pay the loser $120 or $150 or whatever number you pick.. But you pay the winner of the pot $500.

OK, but we're giving out a lot of money aren't we? Here's where we reign it in... Run the promotion the first week of every month, between the hours of 6am and 10am, or whatever dead hours you choose. And it only gets paid out ONCE a day per 30/60 table that started short (or went short and didn't break)...

This should get the fish chasing even more and bring in the locals who want to play in a loose and crazy game.. More people would probably pay off an extra bet on the river too to see a hand tabled that might pay the jackpot. And even after the promotion ends that day, the game will likely stay loose and your room will build a reputation for a soft 30/60 game.

The key would be, once you get these people playing in your room that first week of the first month, keep them coming back. Treat 'em well, reduced rake below 5 players, etc... But I think this would bring them in in volume and allow you to impress them, and pump up the game the first week of each month.