50NL, flopping set

[ungar2000]

FullTiltPoker Game #1386674442: Table Lindell (6 max) - $0.25/$0.50 - No Limit Hold'em - 16:43:21 ET - 2006/12/10
<font color="red"> Seat 1: amaturee ($100.50)</font>
Seat 2: Koenigsegg ($0), is sitting out
Seat 3: AceFiveHearts ($13.35)
Seat 4: Noiseboy1 ($148.10)
<font color="green">Seat 5: ungar2000 ($85.75)</font>
Seat 6: deho ($50)
ungar2000 posts the small blind of $0.25
deho posts the big blind of $0.50
The button is in seat #4
*** HOLE CARDS ***
<font color="green">Dealt to ungar2000 [7d 7s]</font>
Koenigsegg stands up
<font color="red"> amaturee calls $0.50</font>
AceFiveHearts raises to $2.25
Noiseboy1 calls $2.25
<font color="green">ungar2000 calls $2</font>
deho calls $1.75
<font color="red"> amaturee calls $1.75</font>
*** FLOP *** [7c 2h Qh] ($11.25 pot) 5 players
<font color="green">ungar2000 checks</font>
deho checks
<font color="red"> amaturee bets $5</font>
AceFiveHearts folds
Noiseboy1 folds
<font color="green">ungar2000 raises to $15</font>
deho folds
<font color="red"> amaturee calls $10</font>
*** TURN *** [7c 2h Qh] [6s]($41.25 pot)2 players
<font color="green">ungar2000 bets $28</font>
<font color="red">amaturee calls $28</font>
*** RIVER *** [7c 2h Qh 6s] [Th]($97.25 pot) 2 players

I've got $40.50 left, Villian has me covered...
<font color="green">ungar2000???</font>


amaturee has been extremely loose with 71%VPIP , 15%PFR, only 38 hands

My questions:
1. Flop decision, good/bad, why?
2. Turn bet, good amount?
3. River = "Negative Freeroll", right? This reminds me of hand from 2005 WSOP ME, Jen harmen's nut boat vs. Cory Zeidman's S.F. So i have to push here, right?

[Imrahil]

Raise to $20 OTF. Bet a bit more on the turn. Push river.

[Marshall28]

id lead this flop almost 100% of the time. it would be really bad if he checked behind and another heart came on the turn. that either kills your action, or beats you. otherwise turn is ok, push river.

[michaelantoi]

lead flop
bigger bet on the turn
push river.

[55555]

[ QUOTE ]
lead flop
bigger bet on the turn
push river.

[/ QUOTE ]

i also bet preflop.

[mmaddalena]

Why would you bet preflop???? This is the type of hand I want to see a flop as cheap as possible out of position. Flop big and make more money.

[mmaddalena]

I would have lead out on the flop into the raiser hoping he has an overpair and reraises me. I want to trap him for all his money by making him risk a lot of his chips.