![]() |
#1
|
|||
|
|||
![]()
I thought this was interesting. It is a listing of the top 50 advertisers on the internet based on media value.
[ QUOTE ] Top 50 Internet Advertisers by Media Value, November 2005 Position Advertiser Media Value ($ 000) Sector 1 Vonage 28,199 Tech 2 Netflix.com 12,671 Ent 3 Classmates.com 10,266 Misc 4 Ameritrade Brokerage 8,607 Fin 5 Scottrade Stock Brokerage 7,954 Fin 6 Circuit City 7,389 Ret 7 eBay.com 6,941 Ret 8 E*Trade Financial 6,328 Fin 9 Superpages.com 6,194 Misc 10 Dell VAR Computers Products Direct 5,369 Tech 11 Monster.com 5,348 Class 12 ESPN Store 4,834 Ret 13 LowerMyBills.com 4,652 Fin 14 Amazon.com 4,625 H/F 15 Freecreditreport.com 4,456 Fin 16 RealArcade Games 4,204 M/E 17 Overstock.com 3,669 Ret 18 Coolsavings.com 3,665 Fin 19 ShareBuilder.com 3,451 Fin 20 Lendingtree.com 3,400 Fin 21 Wal-Mart 3,377 Ret 22 PlanetOut.com 3,327 M/H 23 University of Phoenix Online 3,319 Edu 24 Expedia.com 3,297 T/H 25 Bank of America 3,175 Fin 26 Forex Capital Management 3,135 Fin 27 Capital One 3,111 Fin 28 FORD Explorer Trucks 3,044 Ret 29 Target.com 2,912 Ret 30 Comstock 2,898 Misc 31 DREAMWORKS: Wallace & Gromit Movie 2,806 M/E 32 Intelius Online 2,751 Misc 33 eDiets.com & Mediterranean Diet 2,656 H/F 34 eDiets.com 2,577 H/F 35 Dell Dimension & Inspiron Computers Direct 2,468 Tech 36 Red Lobster 2,324 T/H 37 CareerBuilder 2,313 Class 38 NET-TEMPS 2,311 Class 39 Love@AOL 2,241 Date 40 Questionmarket.com 2,224 Misc 41 Dell Dimension Computer Products Directs 2,200 Tech 42 Nextag Services 2,162 Misc 43 Charles Schwab 2,154 Fin 44 Western Union 2,154 Fin 45 Cybertrader.com 2,149 Fin 46 Fisher Investments Inc 2,066 Fin 47 Victoria Secret 2,045 Ret 48 AOL.com 2,034 Tech 49 American Intercontenental University (AIU) 2,033 Edu 50 Verizon Wireless 1,951 Tech GRAND TOTAL $219,431 Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc. [/ QUOTE ] Found here I find it surprising that they aren't taking affiliate relationships into account. I'd imagine that this would change the data considerably. I'm assuming it is their subtle way of saying 'we don't have access to this data'. Cup |
#2
|
|||
|
|||
![]()
I am surprised there are no gambling or adult sites in the top 50. The Internet is crawling with them.
Also if they took into affect affiliate programs i think companies like amazon.com and the adult/gambling sites might appear on the list. |
#3
|
|||
|
|||
![]()
[ QUOTE ]
I am surprised there are no gambling or adult sites in the top 50. The Internet is crawling with them. Also if they took into affect affiliate programs i think companies like amazon.com and the adult/gambling sites might appear on the list. [/ QUOTE ] this is because affiliates are looked at as free advertising... in a way. the parent site is not paying the affiliate to advertise by rev sharing. if you were to look at top affiliate programs it would no doubt include amazon, porn, gambling. -ryan |
![]() |
|
|