New Yorker Article on Neuroeconomics

[awayfromjay]

I started reading this and found it pretty interesting. It relates to neuroeconomics, "which uses state-of-the-art imaging technology to explore the neural bases of economic decision-making."

It discusses loss aversion and relates it to stock markets and gambling.

http://www.newyorker.com/fact/conten.../060918fa_fact

Apologies if this has already been posted.