Rappers to boycott Cristal champagne

[Cyrus]

CNN

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Asked by the Economist if the association between Cristal and the "bling lifestyle" could be detrimental, Frederic Rouzaud, managing director of Louis Roederer, replied:
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"That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
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"It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as 'unwelcome attention,"' rapper Jay-Z said in a statement released Wednesday. "I view his comments as racist and will no longer support any of his products through any of my various [shops] nor in my personal life."


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We need to get some rhymes for Krug, now.

[okterrific]

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"It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as 'unwelcome attention,"' rapper Jay-Z said in a statement released Wednesday. "I view his comments as racist and will no longer support any of his products through any of my various [shops] nor in my personal life."


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Yes, b/c not wanting your product to be seen being sprayed all over some strippers ass in some cheap music video must be racist.

[Evan]

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Yes, b/c not wanting your product to be seen being sprayed all over some strippers ass in some cheap music video must be racist.

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Cheap music videos? I'm think music videos are pretty expensive to make.

[meleader2]

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Yes, b/c not wanting your product to be seen being sprayed all over some strippers ass in some cheap music video must be racist.

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Cheap music videos? I'm think music videos are pretty expensive to make.

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content cheap

[Dids]

Still lol-ing.

Cristal isn't losing any sales because it's showing up in a hip-hop video.

Ignoring race in conversations like this is just flying blind. Yes, issues of class are factors as well, but you're kidding yourself if you don't think that is plays a significant role.

[BarronVangorToth]

It's actually more racist when you think "low class" automatically has to be associated with "black people."

[Freerollin`]

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Ignoring race in conversations like this is just flying blind. Yes, issues of class are factors as well, but you're kidding yourself if you don't think that is plays a significant role.

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I think you're looking for something that simply isn't there. A company doesn't want to be associated with a genre that is often synonomous with violence, gangs, misogyny and other undesireable traits. That does not make it racist.

Edited for spelling

[moondogg]

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Cristal isn't losing any sales because it's showing up in a hip-hop video.

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What are you basing that on?

Given how much the brand name "Cristal" has become associated with rap vidoes (as shown in this thread), I wouldn't doubt that a lot of Cristal's original market would be more inclined to choose a different brand of high-end champagne.

Today rappers sing about Cristal. Next year they will sing about something else. 5 years from now, rich people will be buying Dom because Cristal will still have the stigma of being "that champagne in those offensive videos/songs".

Obviously they are going to pick up more business in other markets, but what evidence do you have that they are making more (and will continue to make more) from this temporary fad of a market than they are losing in their traditional long-term market?

This is not about race. This is about money. I seriously doubt that the owners of Cristal are basing their decisions on anything other than getting as much loot into their pockets as possible.

[CrazyEyez]

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Still lol-ing.

Cristal isn't losing any sales because it's showing up in a hip-hop video.


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Cristal isn't losing any sales because black people drink it either. Cristal-guy's statement doesn't have to be racist to be idiotic.

[ChipWrecked]

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...rapper Jay-Z said in a statement released Wednesday. "I view his comments as racist and will no longer support any of his products through any of my various [shops] nor in my personal life."

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nigga, please.