Best advertising campaign of the last 15 years?

[prohornblower]

Not sure, but Jack of Jack-in-the-Box has got to be up there.

A lot of you probably are too young to remember, but in the 80's and early 90's, the name JITB had bad connotations, and just left a bad taste in society's mouth.

Somehow, this Jack dude shows up on all their commercials, and the campaign has been successful ever since. I still am not tired of JITB commercials.