People who buy bottled water are fish at life.

[econophile]

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Dude, there's also a huge difference in the granularity of the 3rd sense of people. Just because you can't taste a big difference in water doesn't mean that other people can't, either.

It's like some people being able to smell that someone has had a smoke from 5 miles away (my dad is one of those), while I can basically stand right next to that person and not notice it at all (and that being a non-smoker, fwiw).

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i will grant you that some ppl are more sensitive to taste differences than others. that doesn't mean that they aren't susceptible to placebo effects.