how do they do it

[Heisenb3rg]

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yeah im just going to stop it even tho i rarely ever do it anyway (maybe 5-10% of the time). my luck is bad so i shouldnt put myself in spots like that

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Think of it this way, they are often very marginal spots when you decide to do it.

Even if it is +EV it's probabily something like +0.05BB tops.
Often a clever/unqiue line nets you only slightly more than the ABC play, but if you misread the scenario can cost you 20x more than what you gained those other few times.

If you start 3-betting/folding too frequent because "no one ever 4-bet bluffs" you'll leave yourself suspectible to making brutal decisions when you're emotionally flustered.

That isn't to say don't do them, just be very very careful and only do it when you have strong reads. At the highest limits , noticing those non-standard plays that maxmize EV by inducing other players to make mistakes is what seperates the winners from the losers. At 3/6, 5/10, it's normally the people who make the least big -EV plays that come out ahead.

I would consider myself a "tricky" player by most TAG's standards and can occasionally figure out lines that own TAG's making them look silly. But I probabily lose even more than this by also doing it incorrectly when I misread the scenario or when im in a bad emotional state. Then I'm the one who looks silly.