Using "Game Theory" in a common limit hand

[juku]

Some comments:
1.) Recommended reading for this question:
"The Mathematics of Poker" (large part of the book deals with mixed strategies (including bluffs) which make the opponent indifferent from calling or folding) or the corresponding chapter in "The Theory of Poker"
2.) The basic idea is to make Your opponent indifferent from calling or folding.
Assume You bet in a 3 BB pot at the river as a bluff. Your oppenent is indifferent from calling or folding if the bluffing ratio (between value bets and bluffs) is the same as the odds You are laying.
With bluffing ratio ¼, if he always calls he gets -0,8 + 0,2 = -0,6
and always folding has expectation of -0,2*3 = -0,6 (if You bluff him).
3.) Game Theory always applies.
The advantage is that Your opponent cannot exploit Your strategy in any case.
If Your opponents see You folding 2/3 of the times You get check-raised on a T-high flop they could easily exploit You by always CR in this situation.
4.) I think one interesting question is to select the hands on the flop You plan to bluff with at turn or river.
In this specific scenario I would re-raise on the flop with some/maybe all of my suited hands with backdoor draws. This obviously dominates raising with offsuit non-pairs.