not looking at the camera?

[EJXD2]

What's up with the new technique in commercials to have the people speaking look off camera? I remember first seeing it in a commercial for an online brokerage with that guy from Law & Order, but now the technique is all over the place. What gives?

[pulledagroin]

Whats it to you?

[AAAA]

knowing admen, they likely have done studies that show that people are more interested in eavesdropping on what someone says to someone else, than to pay attention to a pitchman on tv.

[codewarrior]

It is intended to make the listener feel voyeuristic, rather than the direct object.

[AAAA]

gmta [img]/images/graemlins/grin.gif[/img]