This never works. Why does this never work?

[thac]

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Here was my thinking- a flop bet sucks.

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Why? If anyone has a queen, we have 47% equity if they don't have KQ. If they don't have anything, I don't want an ace to come to give them the best hand for free. If they have a set, money was going in anyways, you should try and get it in when you have the most equity. If you win a small pot, who care - they likely weren't catching up enough to win a big pot (maybe the Ad, the diamond they need to make a set).

Just bet the flop.