Re: Best advertising campaign of the last 15 years?
Not sure, but Jack of Jack-in-the-Box has got to be up there.
A lot of you probably are too young to remember, but in the 80's and early 90's, the name JITB had bad connotations, and just left a bad taste in society's mouth.
Somehow, this Jack dude shows up on all their commercials, and the campaign has been successful ever since. I still am not tired of JITB commercials.
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