Google - i want to buy, but can market cap go higher???

[hawk59]

the biggest companies at any one time almost always have lower than market returns. when you start to work out the numbers for a company like GOOG or anything else with a huge market cap you get to figuring that they will eventually have to be the most profitable company in the history of the world to make it significantly undervalued currently. also, GOOG seems to me to be at more risk than most, the faster you build up your dominant position the faster you can lose it. that's how it works in rapidly changing industries, i don't think anyone can predict what things will look like in 10 years.