50NL weird flushdraw hand

[Milky]

No reads in this hand. I planned on c/r the flop but once SB called that plan went out the window. I bet turn because I figured UTG would be pretty scared now that he's bet and been called in 2 places, plus no overs came and SB checked to me.

Comments on all streets (and my thoughts) welcome and appreciated. This felt like such a weird hand so I'm wondering now others play it.

Poker Stars, $0.25/$0.50 NL Hold'em Cash Game, 5 Players
LegoPoker Hand History Converter

SB: $19.50
Hero (BB): $50
UTG: $29.95
CO: $15.45
BTN: $53.05

Pre-Flop: A[img]/images/graemlins/heart.gif[/img] 5[img]/images/graemlins/heart.gif[/img] dealt to Hero (BB)
<font color="red">UTG raises to $1.50</font>, 2 folds, SB calls $1.25, Hero calls $1

Flop: ($4.50) 3[img]/images/graemlins/heart.gif[/img] 2[img]/images/graemlins/spade.gif[/img] J[img]/images/graemlins/heart.gif[/img] (3 Players)
SB checks, Hero checks, <font color="red">UTG bets $3</font>, SB calls $3, Hero calls $3

Turn: ($13.50) Q[img]/images/graemlins/club.gif[/img] (3 Players)
SB checks, <font color="red">Hero bets $8</font>, UTG calls $8, <font color="red">SB raises to $15 and is All-In</font>, Hero calls $7, UTG calls $7

River: ($58.50) T[img]/images/graemlins/spade.gif[/img] (3 Players - 1 is All-In)
Hero checks...