bluff this river?

[homeboy604]

villian is playing 18/14/3 and seems like a good hand reader.
we played this hand earlier that i played badly and won.

Seat 1: villian($579.00 in chips)
Seat 3:
Seat 5:
Seat 6: DEALER
Seat 8: hero ($706.60 in chips)

hero: Post SB $3.00
villian: Post BB $6.00

*** HOLE CARDS ***

Dealt to godblesmunymaker [ [img]/images/graemlins/club.gif[/img]7 [img]/images/graemlins/club.gif[/img]6]
Fold
fold
Fold
hero: Raise $19.00
villian: Raise $72.00

villian had been 3 betting me habitually so i decided to call here, and be aggressive on a favourable flop.

villian had been 3 betting me habitually so i decided to call here, and be aggressive on a favourable flop.

hero: Call $56.00

*** FLOP *** [ [img]/images/graemlins/club.gif[/img]J [img]/images/graemlins/spade.gif[/img]7 [img]/images/graemlins/club.gif[/img]9]
jerp: Check
villian: Check

*** TURN *** [ [img]/images/graemlins/heart.gif[/img]4]

hero: Check
villian: Bet $100.00
hero: Raise $300.00
villian: Raise $401.00
hero: Call $201.00

*** RIVER *** [ [img]/images/graemlins/club.gif[/img]2]
*** SUMMARY ***
Total pot $1,155.00 Rake $3.00
hero: wins $1,155.00
villian shows: [img]/images/graemlins/spade.gif[/img]10 [img]/images/graemlins/diamond.gif[/img]J

onto the hand:

Seat 1:
Seat 3:
Seat 5: hero($646.65 in chips)
Seat 6: ($596.25 in chips) DEALER
Seat 8:
Seat 10:
: Post SB $3.00
: Post BB $6.00
*** HOLE CARDS ***

Dealt to hero [ [img]/images/graemlins/spade.gif[/img]Q [img]/images/graemlins/diamond.gif[/img]A]
: Fold
: Fold
hero: Raise $22.00
: villian $22.00
: Call $19.00
: Fold
*** FLOP *** [ [img]/images/graemlins/heart.gif[/img]7 [img]/images/graemlins/spade.gif[/img]J [img]/images/graemlins/heart.gif[/img]K]
: Check
hero: Check
villian: Check
*** TURN *** [ [img]/images/graemlins/spade.gif[/img]8]
: Check
hero: Bet $50.00
villian: Call $50.00
: Fold
*** RIVER *** [ [img]/images/graemlins/club.gif[/img]5]
hero: Check
villian: Bet $130.00

can i cr here, and if so how much.
im putting him on a missed draw, or weak jack.