"Rocktober" being copyrighted...

[PITTM]

Just saw this article on ESPN.com. Basically, the Governor of Colorado declared the month to be "rocktober" honoring the rockies run, now the rockies are copyrighting the term so that they can put it on stuff theyre selling with exclusive rights.

a) this is incredibly lame and retarded.
b) if the governor came up with the name, why are the rockies the ones copyrighting it/using it to sell merchandise?