My first stab at an Adsense & click arbitrage website

[John21]

Here's what I'm working on:

My site

Any ideas about "ad" layout; placement; and color from the gurus would be appreciated. I really hate cluttering it up too much - sometimes less is more. I'd really like to keep it's overall appearance as a content site with some ads, rather than an ad site with content.

As far as the click arbitrage goes, I have no idea what I'm doing, but I figured I'll just start pedaling and see what happens. I have a cap of .10 per click on adwords and a pretty extensive list of keywords (thanks Josh) so I figure I'll just see how it works out.

Like I said, I'd appreciate any feedback from any of you who have ventured down this road. I'm new to the whole IM game, but I'd be glad to return the favor. I'm not too good with the cms thing, but I have some design and layout experience. (I did the graphics in photoshop and illustrater and the web page with golive.)

Anyway, thanks to all of those who chimed in on "the project".