NL25: 77 OOP with runner Jacks & 3 flush on board.

[EN09]

Only 20 hands on villain, not enough to get a sense of his play but he's been in a lot of pots since he showed up. just trying some new things and changing up my play. thoughts?

EN

Full Tilt Poker, $0.10/$0.25 NL Hold'em Cash Game, 7 Players
LegoPoker Hand History Converter

BB: $29
UTG: $24.40
Hero (UTG+1): $24.65
MP: $27
CO: $11.05
BTN: $5.60
SB: $11.80

Pre-Flop: 7[img]/images/graemlins/club.gif[/img] 7[img]/images/graemlins/heart.gif[/img] dealt to Hero (UTG+1)
UTG folds, <font color="red">Hero raises to $0.50</font>, MP folds, <font color="red">CO raises to $0.75</font>, 3 folds, Hero calls $0.25

Flop: ($1.85) 5[img]/images/graemlins/club.gif[/img] 4[img]/images/graemlins/diamond.gif[/img] 9[img]/images/graemlins/diamond.gif[/img] (2 Players)
Hero checks, <font color="red">CO bets $1.85</font>, <font color="red">Hero raises to $4.50</font>, CO calls $2.65
<font color="blue">pop it here to see if i can take it down </font>

Turn: ($10.85) J[img]/images/graemlins/diamond.gif[/img] (2 Players)
Hero checks, CO checks
<font color="blue">got called on flop so put on some brakes? </font>

River: ($10.85) J[img]/images/graemlins/heart.gif[/img] (2 Players)
<font color="red">Hero bets $2.50</font>
<font color="blue">misapplication of blocking bet? villain checked thru on the turn, weak? strong? does this blocking bet attempt suck? or just c/f here? </font>