Gourmet Fast Food?

[otnemem]

To settle the Chipotle/McDonald's debate - McDonald's completely divested its investment in Chipotle about a year ago, I believe.

Also, restaurants like Chipotle, and Pei Wei, I guess, though I've never been there, are considered "fast casual." I believe Cosi and Panera both fall under this category as well. I used to work at an alcohol/food trade mag, and this is how they referred to these restaurants.

[DonkeyKongSr]

The industry terms are Quick Service Restaurant (QSR) for fast food and Quick Casual Restaurant (or Fast Casual) for the Chipotle's, Baja Fresh's, etc. I used to work in advertising for Taco Bell. Quick Casual restaurants weren't considered direct competitors to QSR's.