Examples of Good vs. Bad Advertising (Usage of Models/Actors)

[nyc999]

I've come across some good and bad advertising recently and would like to include examples of each - this is specifically referring to the "face" of the brand.

Bad Advertising - I came across this on Pandora today. I mean really, you want me to think of her when your brand is mentioned? I guess it's better than "The one with the deer on it."



Good Advertising - I think this is self-explanatory. I may go purchase a keg of smart water this evening. BTW - This is a brand new campaign and should launch any day.



Any examples OOT?

[BuckyK]

So what you're saying is that the only way to advertise is to use a well known actress instead of a standard print model? I'm sure the makers of Cazadores don't have the bankroll that Glaceau has, therefore cannot pay $2 million or whatever Jennifer Aniston requires to show her likeness.

[nyc999]

[ QUOTE ]
So what you're saying is that the only way to advertise is to use a well known actress instead of a standard print model? I'm sure the makers of Cazadores don't have the bankroll that Glaceau has, therefore cannot pay $2 million or whatever Jennifer Aniston requires to show her likeness.

[/ QUOTE ]

No, obviously advertising requires several components to be successful - including an interesting headline, copy, graphics/images, layout, relevance to target audience, clarity of message, etc.

However, nothing works in that first ad. We could also turn this into a hot women in advertising thread, which was another intention of mine.

[TheIrishThug]

Care to explain why you feel that the first one is bad and the second isn't? So far all you have does is say "Pic A: I think this is bad. Pic B: I think this is good."

[econophile]

interesting juxtaposition of jennifer aniston and smart

[hoyasnaxa]

I was at the beach this morning, and a plane pulling an advertisement was advertising Subway. I guess they thought beachgoers had never heard of Subway, and would run from the beach in search of some Subway nearby. Worst advertising ever.

[smk67]

Is an example of best and worst "Head On"? I mean those commercials are so annoying I never want to use that product, but at least I have heard of the product and know what its supposed to be used for...

[Holybull]

Not so good:

[mbillie1]

[ QUOTE ]
Is an example of best and worst "Head On"? I mean those commercials are so annoying I never want to use that product, but at least I have heard of the product and know what its supposed to be used for...

[/ QUOTE ]

I am curious to try that stuff actually, head on and activon and whatever else. I'm fairly skeptical though.

[BuckyK]

When I see an alcohol advertisement. I wish they would just show what really goes on when you drink their booze. I want to see a fistfight between two rednecks on a JD poster. I want to see hot lipstick lesbians in a grey goose ad, etc.