PokerStars TV Commercials

[PokerBob]

This question was deemed too low-brow for the Diablo forum. Maybe someone here can explain it to me.

Can someone please explain why PokerStars has both Hachem and Negreanu attempting to do athletic things in their recent commercials?

Negraneau runs extremely unnaturally, almost as if he is concentrating on not somehow screwing up. Hachem looks clumsy and awkward shooting those free throws.

I understand that both guys are recognizable figures in the poker world, and so you want your site associated with them. But I gotta believe that their are better ways to connect your site with them that play to their strengths.