best logos

[oddjob]

as a designer i always take notice of logos and branding. branding of companies can be anything from the logo itself, to a typeface, to a pattern.

one i thought was brilliant was burberry. they created an entire brand out of a pattern.



i remember seeing a show years ago where they showed a bunch grade school kids the first letter of a company's logo, and most all the kids got the brand right away.

one that sticks out in my mind is.



i wish i could remember the other ones.

i'm always more impressed with brands that use type so effectively (such as the fedex logo) then ones that use icons. although brands like apple and mercedes use theirs very well, when no type is needed to be recognizeable.