blind battle at 3/6 against regular

[mak15]

villain is URABIGNUBKTHX, a mult-tabling regular who i have at 24/20/5 over 550 hands. happened a couple days ago so i don't remember exact history but i assume i had a pretty sLAG image. i guess looking back the river bet is very thin, but i thought maybe he'd find a call with 99 or TT / i probably didn't think it through enough, but i also i thought there was no way he was going to c/r, oops. so i guess i'm welcoming comments on all streets since i think they're all pretty debatable other than preflop.

Party Poker No-Limit Hold'em, $ Hero (5 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

Button ($600)
SB ($588)
Hero ($1260.85)
UTG ($972.58)
MP ($962.37)

Preflop: Hero is BB with K[img]/images/graemlins/club.gif[/img], J[img]/images/graemlins/spade.gif[/img]. SB posts a blind of $3.
<font color="#666666">3 folds</font>, <font color="#CC3333">SB (poster) raises to $18</font>, Hero calls $15.

Flop: ($42) 3[img]/images/graemlins/diamond.gif[/img], 5[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets $35</font>, Hero calls $35.

Turn: ($112) 4[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets $75</font>, SB calls $75.

River: ($262) 8[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets $150</font>, SB calls $457 (All-In), Hero folds.

Final Pot: $869