Unsuccesful bluff!

[TheEye]

Sorry I couldn't find the hand but this keeps buzzing in my head. Here is a brief explanation:

I am a ring game player but every Saturday I fire up a couple of mtt to play along with the nova freeroll on stars.

$55 mtt, blinds 100/200, I app.6000 chips, villain(read:loose/passive) app.8000 chips, 9-handed.

Evr1 folds, I mp3(AKs) raise 600, villain sb calls, folds

flop:Q109o, villain bets 400, I call
turn:4o. villain bets 400, I call
river:10o, villain bets 300, I raise pot, villain calls and shows Q3o(what a [censored] donk).

Did I play this bad?Comments?

And apologies if this is not high stakes, I thought its not small stakes, you may move if so.
ty