400NL: Bluff in 3bet pot

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Full Tilt No-Limit Hold'em, $4 BB (6 handed) Full Tilt Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

CO ($417.60)
Button ($394)
SB ($400)
BB ($160)
Hero ($1009.90)
MP ($528.40)

Preflop: Hero is UTG with J[img]/images/graemlins/diamond.gif[/img], 9[img]/images/graemlins/diamond.gif[/img]. Hero posts a blind of $4.
<font color="#666666">2 folds</font>, <font color="#CC3333">Button raises to $14</font>, <font color="#666666">1 fold</font>, <font color="#CC3333">Hero (poster) raises to $52</font>, Button calls $34.

Flop: ($102) 4[img]/images/graemlins/spade.gif[/img], 7[img]/images/graemlins/club.gif[/img], 5[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">Hero bets $65</font>, Button calls $65.

Turn: ($232) 5[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
Hero checks, Button checks.

River: ($232) K[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(3 players)</font>

Hero bets 165

Villain is a solid reg, running 18/14/3/ att. to steal at around 25. He has been 3betting me quite a bit, I 3bet him a few times in the last 150 hands but not recently at all. The flop cbet is my standard bet in any situation where I cbet a 3bet flop HU.