Expand the magazine?

[_Gabe_]

I think the 2+2 magazine has the best content of any regular poker magazine, so why is it limited to the forums? Why not set up a professional website a la cardplayer, charge subscriptions, get regular contributors and perhaps even release a paper version of the magazine.

Seems like this would benefit the poker community, bring more people to the forums, sell more books and make money as a standalone business.