2007 USPC

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Has ESPN ever done a "time buy" show that was sponsored by an online site? Do they have plans to?

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The FullTiltPoker.net Pro-Am Equalizer was a "time buy" on ESPN that was produced by Poker PROductions using money from FullTiltPoker.net.

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Wasn't this supposed to be an ABC time buy, before they pulled it and moved it to ESPN?

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All "sports" time-buys on ABC are handled by ESPN, Inc. because the "ABC Sports" business unit was dismantled several years ago, even before the "ABC Sports" brand was obliterated in favor of the "ESPN on ABC" branding.

Poker PROductions bought time with ESPN, Inc. to place the Pro Am Equalizer on a block of time on a TV channel that was controlled by ESPN, Inc. That channel ultimately turned out to be ESPN.