I hate this spot JJ BB vs SB

[Rakshasa]

Villain is a solid winning regular, I know this from mined hands + reading the ftp regulars thread but we have no history. I dunno if he bluffs the river a lot here, my hand feels very face up when I take this line though.

Full Tilt Poker - No Limit Hold'em Cash Game - $1/$2 Blinds - 4 Players - (LegoPoker Hand History Converter)

SB: $316.00
Hero (BB): $198.25
UTG: $546.40
BTN: $36.95

Preflop: Hero is dealt J J[img]/images/graemlins/spade.gif[/img] (4 Players)
2 folds, <font color="red">SB raises to $8.00</font>, <font color="red">Hero raises to $28.00</font>, SB calls $20.00

Flop: ($56) A[img]/images/graemlins/heart.gif[/img] 4[img]/images/graemlins/heart.gif[/img] 7 (2 Players)
SB checks, Hero checks

Turn: ($56) 5 (2 Players)
<font color="red">SB bets $34.00</font>, Hero calls $34.00

River: ($124) 4 (2 Players)
<font color="red">SB bets $72.00</font>, Hero folds
Uncalled bet of $72.00 returned to SB

Pot Size: $124.00 ($2 Rake)