Inducing a bluff

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Do you give up when you have JTs?

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No chance metagame in this spot is as important as the immediate EV.

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right, and PJ doesn't put in enough hours for this to matter anyway

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Live I think it's pretty easy to get the image quickly of being "that guy" -- the one that raises and raises and raises and bets every scare card. When "that guy" checks behind here on a scare card on this board, it's pretty unrealistic for him to hope to gain 2 extra BB on the river. Just MHO of course but I'm not judging this as they judge it, I'm just trying to balance my play and earn the most when they have weak hands that they'll convince themselves to call down with, and honestly on this board there are more hands that can call a turn bet and fold to a river bet or call both than will bet-call the river.

Rob