Live $1/$2 NL: Do I bluff the river?

[KipBond]

8-people at the table. I'm in the BB with 93o ($250). MP calls, CO calls, SB calls ($100), I check.

Flop: 678r ($8)

SB Checks. I bet $10(*). MP/CO fold. SB calls.

Turn: Q. ($28)

SB checks. I bet $20. SB calls.

River: 3. ($68)

SB checks. What do I do??

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(*) I don't normally semi-bluff into a multi-way pot, but I think my image is tight enough to pull this off, and the table is being pretty passive.

Background info: I have a tight/aggressive image. I have always bet with the best hand, and always shown down the winner. Unfortunately, SB is pretty new to the table, so he doesn't know that.

SB looks to be some sort of mechanic, wearing a Harley work-type shirt, grease under his fingernails. He bought in for $100. He has wrap-around sunglasses, but isn't wearing them. All of his calls have been quick.

What is his range? What are the odds he folds to a river bet -- and how much should it be?

[bills217]

Since you picked up the pair of 3's on the river, I prolly just check behind. You will now beat his missed straight draws, and his folding potential when he has a pair seems doubtful from the description and action.

[curtains]

I don't like the flop of 10 into 3 opponents on a board like that.

[KipBond]

[ QUOTE ]
I don't like the flop of 10 into 3 opponents on a board like that.

[/ QUOTE ]

I do this maybe 1% of the time. In this case, I thought the timing was right. My image is tight, the table is passive, and I bet in such a way that it looked like I was NOT on a draw -- so if I do get called, my implied odds go way up.

[ijustliketoplay]

i'd check the river because of the showdown value and because showing the table that you semi bluffed to the river is good for your image. i also dont think a bluff will work against this guy, from what you've said

not sure i like semi bluffing in this spot generally though, as i dont think u will get paid much when u hit. however, if u only do this occassionally then i guess its ok

[TheBob]

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My image is tight, the table is passive, and I bet in such a way that it looked like I was NOT on a draw -- so if I do get called, my implied odds go way up.

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How do your implied odds go way up? If you hit your straight the board will be pretty damn scary. No way a set or two pair stacks off against you or even pays you off to a large extent.

[betgo]

[ QUOTE ]
I don't like the flop of 10 into 3 opponents on a board like that.

[/ QUOTE ]
93 on an 876 board in a multiway pot with loose players is not a good hand. This is not a good type of open ended draw, where 3 of the cards in your 4-straight are on the board. I think the flop and turn bets are spewy.

[KipBond]

Forgot to post the results (FWIW).

I check the river. SB turns over 64o.

I didn't get to stay around much longer to extract lots of money from this calling station. Most of the other players were pretty tight/passive.