It's ok to profile jellybeans

[Peter Harris]

tangential, i know but:

next time any of the few people here who cook are doing a dessert, Heston Blumenthal recommends doing 2 seperate jellies - a blood orange and a beetroot jelly.

If you take them in and tell the people eating one is orange and one is beetroot, they will immediately assume the red one is beetroot - when actually blood orange jelly is red, and beetroot jelly is orange. It's a good way to f**k with people's preconceptions.

Actually, most of his cooking is about that.