Meta-Game Trade-off : Making a bad call in exchange for image

[franknagaijr]

This concept may be discussed ad nauseum here, but I'm not a regular in this forum. If it is discussed, could you please point me to the appropriate search words or some juicy threads?

In an MTT, there will be times when it is advantageous to make a bad mathematical call in exchange for tournament momentum, whereby one's table image gives carte blanche for blind stealing, and if one wins the unfavorable gamble, one might be left with a very healthy stack as the bubble approaches, further adding to the momentum.

Have there been any discussions here on how to approach this mathematically or somewhat systematically? I suspect the ICM stuff may come into play, but it's not so much about the ICM value as it is about the table image values as they derive from folding to a re-pot or push versus making a mathematically incorrect call.