$55 trips but flush appears on river

[Axiom]

Party Poker No-Limit Hold'em Tourney, Big Blind is t60 (10 handed)

BB's play has been pretty is loose after the flop - he's been seen to pay off big with less than premium hands.Hand History converter Courtesy of PokerZion.com

BB (t1640)
UTG (t1420)
UTG+1 (t4450)
UTG+2 (t20)
Hero (t1860)
MP2 (t2610)
MP3 (t2060)
CO (t2130)
Button (t1730)
SB (t2080)

Preflop: Hero is MP1 with 7[img]/images/graemlins/heart.gif[/img], 7[img]/images/graemlins/diamond.gif[/img].
UTG calls t60, UTG+1 calls t60, UTG+2 calls [t20] , Hero calls t60, <font color="#666666">5 folds</font>, BB checks.

Flop: (t270) A[img]/images/graemlins/spade.gif[/img], J[img]/images/graemlins/club.gif[/img], 7[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(5 players)</font>
<font color="#CC3333">BB bets t60</font>, UTG folds, UTG+1 calls t60, <font color="#CC3333">Hero raises to t300</font>, BB calls t240, UTG+1 folds.

Turn: (t930) 2[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, <font color="#CC3333">Hero bets t720</font>, BB calls t720.

River: (t2370) T[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(3 players)</font>

Final Pot: t2370
What is my line on the river - is a small value bet worth the risk that he might reraise?

Your thoughts?

[RexWoo]

I am not really affraid of the flush / str8 here as his most likely hands are Ax or 2 pairs, imo, so I think you can safely value bet.

If you check and he has the flush, you'll have to call his bet anyway as the odds will be too good for your set.

[sence25]

i'd check behind/call a bet.
and i'd raise the flop to like 500.

[pothead]

Hard to put villain on a hand here.
The flop bet smells a bit like a blocking bet trying to see the turn with a draw....with 4 players it's just really a bad bet with a made hand on that board.
But on the turn he should have given up his draw I would think.

Without a strong read on the villain I would feel too committed to give up my set on the river, but I would probably end up scared of the flush or str and check/call the river hoping to not have to commit too many chips to have a showdown.
I would probably bet harder on flop since I have put him on a draw there and make it pot sized on the turn if he had stubbornly stayed in.

[reno expat]

Just shove. You are going to have to call any bet he makes. He is never checking behind any hand that beats you but he will check behind hands you beat that he would call your shove with.