Marketing Idea for Poker Room and Casino ($50)

[oscark]

Almost 3 months ago, we opened a small poker room and casino in Bogota, Colombia. The whole place consists of 4 poker tables, 2 bj tables, and one roulette table. Up until now, we have almost solely depended on word of mouth for marketing. However, that growth has somewhat slowed, so we are going to invest in some publicity.

Part of our current plan includes two mobile billboard trucks, which will drive together. I want the first to have some sort of risque message relating to poker or gambling...and that is it. The second will have our name, logo, slogan, etc. What I am looking for is ideas for the risque message. The best we have at the moment is this concept. So anyone with a better concept that will get people talking? Humorous is better. $50 on Paypal or Party if I use someone's concept.

Thanks,

Oscar

[john voight]

wow, possibly the first non gay poker shirt I have ever seen. Well done.

[john kane]

personally i dont see why mobile billboard trucks would work well given the overwhelming majority of people who would see it wouldn't be interested.

i'd try and hand out good quality flyers/business card style outside of major businesses with loads of guys walking out at their office closing time. if you wear a t-shirt clearing showing you are marketing a poker room, those who are interested will pick up a flyer from you.

just for me i'm far more likely to go to a poker room/casino if i had a flyer telling me their address and what they offer rather than when i drive past a billboard.

maybe your idea is really good, i don't know, just giving my 2 cents.

[Gugel]

i'm assuming you kinda want ballas to visit your casino and bet $1,000 on red and not bustos who will gamble like $0.01 at a time. taken that into account, i'd invest in making your casino a swanky establishment and handing out simple, elegant, and compelling business card sized flyers in business casual dress in well-to-do neighborhoods. make it exclusive. offer free drinks to those that do get in (and who will bet $1,000 on red). have hot waitresses.

i personally think you are approaching your advertising wrong. instead of targeting the masses via a large billboard on a truck, a more localized and fine-tuned audience would be a better way to go. people that like to gamble also...go to clubs? are single? high income? read 2+2? etc. it's your mission to find out and figure out how to best target them.